Sunday, December 29, 2019

Aquinas view of kingship and the Aristotelian response....

St. Thomas Aquinas takes many of Aristotle s ideas from The Politics in order to create his idea of the best regime. He revisits the good and bad forms of each type of government Aristotle introduced, and then makes his decision that the best regime is a type of monarchy that he calls kingship. This decision stems from his definition of a king as one who rules over the people of a city or province for the common good (17). Kingship is beneficial because it is the rule of one person. Aquinas states that the correct and most useful way to carry out an objective is when it is lead to its appropriate end (15). The incorrect way would be the opposite--to lead something to an inappropriate end, or not to lead it to an end at all. In light†¦show more content†¦He, however, believes that kingship is so important, that a slight change of the type of monarchy would not be that bad. This is interesting, because Aquinas also says that tyranny is the worst form of government (18) because it seeks only the good of the tyrant, and is therefore further from the appropriate end of government, which is the common good and unity. The reasons Aquinas seems to change his mind about the idea of tyranny seem

Friday, December 20, 2019

The Great Gatsby By F. Scott Fitzgerald Essay - 790 Words

The novel, â€Å"The Great Gatsby†, by F. Scott Fitzgerald, features the decay of the American dream during the 1920s. It is a critique of human actions and hypocrisy, with the main character being Jay Gatsby, a rich man who pines for his lost love Daisy. During the 1920s, America suffered the great stock market crash, which led to the nation’s despair. Fitzgerald mirrors this event through Gatsby’s great loss. At that time period, America was full of distinct social classes and traditions. Fitzgerald portrays this through distinguishing the characters by their wealth, where they live, and where they work. Fitzgerald presents in the novel two different cities with a diverse variety of wealthy people. East Egg possesses the â€Å"old money† type of people, who are the original high class. Conversely, the inhabitants of West Egg are the â€Å"Nouveau riche†, wealthy but have only become rich recently. Consequently, inhabitants of West Egg live there because they are not rich enough to live in East Egg. The novel unfolds through the eyes of Nick Carraway, the novel’s narrator, who came from a noble family. Nick said, â€Å"My family has been prominent, well-to-do people in this Middle Western city for three generations. The Caraways are something of a clan, and we have a tradition that we’re descended from the Dukes of Buccleuch† (Fitzgerald, 2). He seems to be a very genuine character. He tries to revive Gatsby’s and Daisy’s love, and he becomes a true friend of Jay Gatsby. Throughout theShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Thursday, December 12, 2019

Economic tern English

Economic tern English-Chinese Essay farm products AuAfast-moving consumer goods (FMCG) iEUaAIuNAfear appeals Oa/EACESsCofeatures IOOFederal Department Stores AiUoEIeFederal Trade Code FTC) AiAOFedEx (Federal Express) AiiYfeedback data AEyYfield test marketing EOEaEOfinancing EUEfisheries OaOfit and finish aEEOeIaUfixed costs IEfixed salary IEflanker strategy aOioOAOflanker/fighting brand OAAAflanking and encirclement strategies aOioOeIAOAOflat organizational structure aAAeOaFOB origin pricing FOBuOUfocus strategy OOAOfollowers EaOSsFord IOEforeign middlemen uIaOaEIforestry AOOformalization IE/aformulate OAfortress/position-defence strategy AOuAYOAOFortune AOOOforward integration IoCOIafranchise systems IOiIIfranchising IOiOfree call numbers AaNcAAefree goods AaNEIAfreight-absorption pricing AaEOOENUfringe benefits ioIufrontal attack strategy OyAaoOAOfull costing profitability analysis EEOAuOOIofull-service wholesalers EIbInAAuEIfunctional competencies and resource allocation OAUAUAOeEOOAafunctional efficiency OAUAEfunc tional organization of sales force IuEUOAUeOIuEUOIefunctional organizational structure OAUIeOafunctional performance AUOAUfunctional strategy OAUOAOGgames EEgap iagatekeepers AIYOSsgeneral behavioral descriptors OaIaAGeneral Electric (GE) IOAcAoGeneral Foods Corporation IOAEAgeneral merchandise discount chains oOUEIAOUUAEoeGeneral Motors IOAAugeodemographics CoOoEEUIAIOOgeographic adjustments OAiOugeographic distribution OAiOgeographical organization of sales force OCoeOIuEUOIeGillette AIBeglobal adjustments ECoOuglobal elite consumer segment ECoOIuNAEglobal expansion ECoAOAglobal marketing control ECoOIuOOAglobal markets ECoEglobal niche strategy ECouaOAOglobal standardization strategy ECoeOAOglobal teenage segment ECoCaEUAeEglobalization ECoglobal-market expansion ECoEAOAgoals UAegoing-rate/competitive parity pricing OuOAUUgoods producers uAOAOiEIGoodyear IIOOiAOIgovernment agencies Obugovernment buyers ObEOSsgovernment market ObEgovernment regulation ObUOAgreenhouse effect IAEOOg rey market OEEgross domestic product (GDP) uAUEuuUOgross margin AAugross national product (GNP) uAnEuuUOgross profit AAugross rating points (GRPs) UoOEygroup/category product manager AaouAAigrowing markets EEgrowth rate of market EOoAEgrowth stage of product life cycle uAEuAOUAUAEIgrowth-extension strategies OoAOAOAOgrowth-market strategies for market leaders EAiOSsAEOoOAOgrowth-market strategy EOEOAOgrowth-market targeting strategy EOEIOAOguarantee/warranty O/guarantees OGucci AcuEAcOoAuEAAAHHaagen-Dazs buiEhard technology OEoHarvard Business Review boEIOAAAUharvest EOnharvesting pricing EOnUharvesting strategy EOnOAOhealth care OAAhealth maintenance organizations (HMOs) AAuIAEueOheavy buyer oIHeileman Brewing CompanyHeinz aEIEAhelpfulness OOaOHenkel SsHertz OEAAuAuaABBIHewlett-Packard YAOEhierarchy of strategy OAOAaIhigh margin/low-turnover retailers SsAuEo/IOUAEAAaEUEIhigh market share global strategy SsEYiECoOAOhigh-contact service system SsObInIIhigh-involvement product SsIOeuA high-involvement purchase SsIOeAohight market share SsEYiOAOHilton IuUHoliday Inns UEOAAYhomogeneous market IOEEHonda Iihousehold/family life cycle OIEuAOUAUhousehold OIhybrid technology iIEoIIBM uEEIOAuAidea generation OaAuEu/EuEideas for new products AuAOa/Ieidea-screening process OaENyIidentification of segments EoIOEIllinois Tool Works OAAuAESsimage pricing IIoUimitative positioning AAIimitative strategy AAOAOimpact evaluation OIiAAAimpersonal sources CoEEAAIAOimplementation and control of marketing programs OIuAAOIOOAimplementation EEimprovements in or revisions of existing products IOOuAAAAoBOyimpulse buying aAoimpulse goods aAoAincentives Aoincome EOEeincreased penetration strategy OoOEoIOAOindirect costing profitability analysis aOEOAuOOIoindividual brand ooAAAindividual value oEEUOindustrial goods ; services OuAIbInindustrial goods channels OAOIuCbAindustry attractiveness OIOyAindustry attractiveness-business position matrix OIOyA-OInOIOOoindustry dynamics uOIindustry evalu ation uOAAAindustry evolution uONYainelastic EUnOinfluencers OIiOSsinfocommunications industry AIIAOinfomercials EIOAIaainformation age AIEuinformation search AIENinformation technology AIEoinformation AIinformative aOOAingredient EYin-home personal interview oEEOIAIin-house use tests AUEOAaEOinnovation Ainnovativeness AOinstallation EeEin-store display eAUOEin-store positioning eAUOin-store promotion eAUUIuintangibles IBIintegrated marketing communication plan (IMC) OuIOIuAintegration of perception OOuIintegration OuIIntel OoIOuintensity of market position EOIAOIEintensity OIEintensive distribution AUIOIuinteractions across multiple target markets aAeEaAIaOAinteractive media EAIainterest rates AuAEinternal data sources AUEyYAOinternal marketing AUOIuinternal organizational structure AUeOainternational advertising uEaainternational channels uEOIuCbAinternational division uEOinternational marketing uEOIuinternational organizational design uEeOEeAinternationalization of services bInAu Eintroductory stage of product life cycle uAEuAOUAUAIAoIinventory level aaEAinvestor relations advertising IEOIaaissue advertising UaaaJJaquar AAOBJell-O Ajobbers AuEIJohnson ; Johnson CEujoint ventures IEjury of executive opinion ObUAiEEOEIaOaujust noticeable difference (JND) CCEOaAiOijust-in-time (JIT) management system EOAUAiIaIjust-in-time purchasing arrangements EEAAKKao IoKeiritsu AIKellogg AanEKentucky Fried Chicken (KFC) IAukey account management OOIUAikey accounts OIkey benefits EAAuOakey environmental issue identification EOOAIEIakey variables OaAkey/house accounts O/uIKmart AeIOKodak AiKomatsu EEEKraft ULlaboratory tests ENeEOaEOleapfrog strategy IUIoOAOlearning hierarchy NIaalegal services AEbInlegislation Alegitimate power Elevel of compensation eoEAlevel of technical sophistication EoAOOIELevi Strauss AiIEIOAIELevis AIEECoioAAbOAOiEIlexicographic model EaaeAIlifestyle EuiElimited-service wholesalers OIBbInAAuEIline extension uAISsAOline filling uAISsIialine stretching uAISsNOEilist price ULloyds of London AOAIAIOElocalizaiton strategy OOAOlocation pricing EuUlocation IOAlodging IYoalogistical alliances oCUAAElong-term memory AUCOalost customer EEAEILouis Vuitton AOIbCuOoAuEEAAAlow-contact service system IObInIIlow-cost defender IEAOuIlow-cost position IEOIlow-involvement hierarchy IIOeIEaaLucent Technologies AENAMmacro risks eUcIOmacroenvironment eUmacrosegmentation eUIOmail-order retailers OEAaEUEImaintaining market share OEYimaintenance strategy OOAOmanagement overhead UAiNmandatory adaptation COAOEEOmanufacturer brand OAOiEI/EuOAAAmanufacturers agents/representatives EuuEIAuAiEI/IuEUuimanufacturers export agents (MEA) OAOiEIoUuAimanufacturers sales offices/branches EuuEIAIuEUiEA/OOumanufacturing process OAOiyImanufacturing OAOiOmarket aggregation strategy OuIaEOAOmarket attractiveness factors EIOyAOoEOmarket attractiveness EIOyAmarket attractiveness/business position matrix EIOyA/OInOIOOomarket circumstances Emarket demorgraphics EEEUO/IAIOOma rket dimension EAEmarket entry strategies EoEeOAOmarket exclusion EAAamarket expansion strategy EAOAOAOmarket factors EOoEOmarket followers EuEaOSsmarket growth rate EOoAEmarket hirarchy EEmarket inclusion EAEEemarket leaders EAiOSsmarket measurement EaAmarket opportunity analysis EuaOIomarket oriented OOEIIoAmarket position factors EOIOoEOmarket positioning analysis EIOIomarket potential measurements ECAaEmarket research ENmarket segment IOEmarket segmentation EIOmarket share EYimarket targeting AeENOnmarket Emarketability EIOAUAmarket-entry strategies EoEeOAOmarketing action plan OIuAmarketing audit OIuEoAmarketing channel OIuCbAmarketing codes of conduct OIuIamarketing communication OIuI/marketing concept OIuUAimarketing control OIuOOAmarketing decision support systems (MDSS) OIuoSsOOIImarketing environment audit OIuEoAmarketing flows and functions OIuyIIOAUmarketing function area audit OIuAUAiOoA EoAmarketing implications of OOIuAOIimarketing information system OIuAIIImarketing institutions OIuumarketing management OIuUAimarketing message OIuAImarketing mix OIueImarketing policy OIuSsAOmarketing productivity area audit OIuEuuAAiOoAEoAmarketing program components OIuAAUEYmarketing program OIuA/marketing relationship OIuOImarketing research OIuNmarketing strategy OIuOAOmarket-management organizational structure EUAieOamark-up price uA/OcUUnMarlboro IoAMarriott Hotel IoAAemass-market penetration strategy oaAEEoIOAOmass-market strategy oEOAOmatrix organizational structure OOoeOaMatsu****a EOEEIAcOmature conformists EEiAEaoAOSsmature markets EEiEmature stage of product life cycle uAEuAOUAUAEEiIMcDonalds AoAIMcDonnell Douglas AoAEMCIcNECEAcIAEMDSS (Marketing-Decision Support System) EoSsOOIImeasurability EaEOmeasure or index aAOemeasurement criteria AAemedia audiences AIaEUOUmedical and health services OAAIAEubInMedico Containment Servicesmemory of consumers IuNOSsCOaMercedes-Benz AEAE-UMercer Management Consulting AAuAAOCUAiEIEEmerchandising IAIumerchant middle men uAUAOOaEImerchant wholesalers EIOAuEImessage structure AIaMichael Porter AoEu-IOmicro risks IUcIOmicrosegmentatioin IUIOMiller Tyding ACT, USA AAOIminging oOMinnesota Mining and Manufacturing Company (3M) AAaEOioOIOAOiEMinolta AAAUimiscellaneous sources aAaAOmission UOmissionary selling IAIuEIuEUMitsubishi Heavy Industries EyAaOOmodified rebuy OuOUmonosegment positioning OIOEIMonsanto AIEAOEuIiEoEmoral appeals AAi/AAESsComorals AAMotorola AIABAmultichannel distribution aCbAOIumultidimensional scaling aIEmultilevel selling aIuEUmultinational coporations (MNCs) cuEmultiple test markets aaEOEmultiple-brand strategy aAAAOAOmultiple-factor index aOoEOOEymultisegment positioning aOOIOEImutual trust IaAEINNabisco Biscuit AEEEyEEnational account management EuOIUAinational market uAUENational Semiconductor AAuuOeIaEnatural products IiEuANEC EOcONescaf EENestl Enet sales IuEUinetwork computer (NC) IoAcAEaunew business selling AOInIuEUnew buy EeAuAnew entrants AoEeOSsnew markets AEnew mate rials AAAINew Prod screening model AAOABAENAInew product lines AuAISsnew products AuAnew-product development AuAnew-product ideas AuAOaNewsweek AIAOUnew-task buying EAEnew-to-the-world products EAcOAuAniche penetration strategy Uie/uaEEoIOAOniche-market strategy UieEOAONike AIENissan AaEno-brand brand name IBAAAAAAAAuAno-frills product IBeEIuAnoise in communication system IIOAOeOonon-financial rewards CIiOEOAoeEnon-probability sampling CAAEeNunon-profit organization COAueOnon-store retailing IBeAIAaEUOnumber of stockouts UOIEyAOobject-and-task method of promotion budgeting Ae-EIInUIuOEaobjectives and strategy area audit AeOeOAOAiOoAEoAobjectives SsIaAeobservation Uioccupancy costs IYOOAEoccupation/position OO/OIodd pricing Aa/OaEyUOEM (original equipment manufacturer) OEEeOAOiEIoeverall quality UIaOEAoff-invoice discounts AOIaAOUUoffsets OIuOOmega AAOon-air testing aaEOOPEC (Organization of Petroleum Exporting Countries) AAaEEOIEaoueOopening relationships AOIoperating supplies EuuOA operational excellence OEUAiEAopinion leaders OauAiOSsopportunity cost uaEopportunity identification uaEoopportunity/threat matrix ua/IbOOoorder cycle time oOUAUorder processing Aiorganisational level eOaIorganizaitonal requirement planning eOeCoAorganization area audit eOAiOoAEoAorganization buying center eOEOAorganizational customer eOEIorganizational direct selling eOOIuorganizational markets eOEorganizational purchasing eOEorganzational structure eOaoutdoor enthusiasts IaOEAOSsout-of-home media IaaaAIaoverall cost leadership EAaEAiIEoverheads EOOoverseas direct investment IaOOIEownership of new product AuAEuOEPPacific Electric IANocAopackaging panel of experts Oeparentage OOparties involved OApayment terms OIoipay-off control OoOOApenetration pricing EoIUPepsi-Cola UEAEAOperceived customer value EIOUOperceived quality OAOEAperceived value OAUOpercentage of sales promotion budgeting method IuEUiUOEUIuOEaperceptions of consumers IuNOSsO/Aiaperceptual (product) pisitioning OuAIperc eptual map OIperceptual organization OeOperceptual vigilance OAIeperformance dimension Oeperformance evaluation OAAAperformance measures iIO/OaEperformance objective Aeperformance standards eperformance AUperishability COAOpersonal selling EEOIAIupersonal sources oEEAAIAOpersonnel development EEAEOpersuasive EbOApharmaceuticals industry OOOphysical (product) positioning IiAiuAIphysical descriptors IiAiaAphysical distribution EIiOIuPillsbury AuEEopioneers IEEeOSsPizza Hut OEIplace utility OaOAplanning and control system area audit AOeOOAIIAiOoAEoApoint of sale information IuEUaAIpoint-of-purhcase (POP) promotion EaUIupoint-of-sales (POS) data IuEUaEyYpontificator EOAEpopularity IOAOpopulation trends EEUCEAportfolio models for resource allocation EOAaOAAEueIAEposition intensity OIOIEpositioning Ipossession utility OOOApost-purchase dissonance AooApost-purchase evaluation AooAAApost-purchase/after-sale service EUobInpotential advantages COUOAEApotential customer COUEIpotential market C OUEpotential target market COUAeEpower in distribution OIuEApower of buyers AoOSsAUApower of suppliers OEIAUApredatory pricing AOaOUpre-empting scarce resources IEOIEEOpreferential treatment IOYyOopremiums iIaAopresent competitors IOOAOuOSspresenting sales message IaIuEUAIpre-test market research aEOCENprice discrimination UnAcEOprice elasticity of demand eCoAUnOprice fixing UnEeprice leaders UnAiOSsprice lining UnAAAUprice promotion UnUIuprice quotation Uprice sensitivity UnAoEprice structure Unaprice Unprice/earnings ration Un/EOOaEprice-off promotions UUIuprice-setting process UyIpricing adjustments UOupricing policies UnSsAOpricing Uprimary demand ueCoprimary sources UOAa/OOEyYprint media OEAIaprivate/for-profit organization EO/OAuOeOPRIZM (Potential Rating Index for Zip Markets) OEObCoIuACAEOEyproactive new-product development strategy oEIAuAOAOprobability sampling AAEeNuproblem formulation cIEIaproblem identificatioin EIEIaprocess management yIUAiProcter ; Gamble (P;G) aEprodu ct line uAISsproduct availability uAAEnAOproduct category uAAaoproduct class uAAaoproduct decisions uAoSsproduct design uAEeAproduct development uAproduct dimension or attributes uAIE/EoOproduct evolution uANYaproduct features uAIOOproduct intent share uACaIoYiproduct leadership uAAiAUAproduct life cycle (PLC) uAEuAOUAUproduct life cycle curve uAEuAOUAUCuISsproduct line uAISsproduct manager audit uAAiEoAproduct offering OAproduct organizaiton of salesforce uAeOIuEUOIeproduct policies uASsAOproduct positioning uAIproduct quality uAOEAproduct scope uAIproduct space uAIOAproduct specifications uAanproduct systems uAIaIproduct type uAAaIproduct usage uAOAIproduct uAproduct(ion)-oriented organization uA/EuuIoIeOproduction Euuproduct-line pricing adjustments uAISsUOuproduct-management organizational structure uAUAieOaproduct-market entry control uAEoEeOOAproduct-related behavioral descriptors OeuAIaOAIaAproducts market characteristics uAAEIOOproduct-use testing uAEOAaEOpro-environment pro fit impact of market strategy (PIMS) EOAOAAuEoOIiprofitability analysis OAuOOIoprofitability OAuO/OAuAUAprofitable survivor strategy OAuEIAEuaOSsOAOproject-company resource compatibility IiAOeEEOAOprojected profit-and-loss statement OAEoOaiprojective tests IOaEOpromotion decisions UIuoSspromotion mix UIueIpromotion policies UIuSsAOpromotion UIupromotional allowance UIuOUEApromotional effort UIuAApromotional pricing UIuUpromptness EOpropector strategy IEIOAOprospecting for customers NOOEIpsychographics AAiIAIOOpsychological cost AAiEpsychological pricing AAiUpublic organization eOpublic relations OIpublic utilities EeEpublicity upull strategy for control of distribution channels OIuCbAOOAAAEOAOpupil dilation IAOApurchase predisposition AoCaIopurchasing agent EuAipurchasing contract EIIpurchasing manager/agent EAiuAipurchasing power perity (PPP) AoAAUOEypush money/spiffs Oopush stragtegy for control of distribution channels OIuCbAOOAAIAEOAOQqualifying prospects EoeCOUEIEnquality dimen sions OEAIEquality OEAquantity discount EyAOUUquestion marks IEIaAaquestioning NIEquotas iRR ; D expenditure NOAOrace and ethnic origin OOaIAnarack jobbers OEAAuEIradio IBISscarank ordering AAorate of adoption EAErate-of-return/target return pricing OAE/AeOUrational appeals AiOESsCorationale uOAiraw materials OAAIreactive and proactive responses OCEaSsAOreactive new-product development strategyreactor strategy OIOAOreal estate Ourebates OUrecall tests COaaEOreceiver OEOOSsreciprocity AuOaYrecognition of problem/need IOIEIa/eCorecognition tests EIOaEOrecreation OeAOOrecruitment and selection OAOeNIrecycling of packaging OEOAuOAReebok Enreference group IOOEIareferent power IOOErefocus Irefunds IEirefusal to deal UoOregression analysis OeOIoregulation UOArelated/concentric diversification IaO/IAaOrelational VMSs IaOEOOIuIIrelative attractiveness of declining markets EIEEAIaOIOyArelative market potential IaOECArelative market share IaOEYireliability EOrepeat purchase behavior OOAoIrepet ition OOrepositionings OOAIuArequirements planning eCoAreseller OaEIresident buyers EOresource allocation/deployment EOAaOAresponse strategies OSsAOresponse to communication IiOresponsive strategy OIAuAOAOresponsiveness IiOOretail coverage strategy AaEUIOAORetail Index AaEUOEyretail outlets AaEUeretail sales AaEUiretailer co-operatives AaEUEIIEcretailer AaEUEIretailing trends AaEUCEAReturn on Equity (ROE) EOaOAEReturn on Investment (ROI) IEOAEReturn on Net Assets (RONA) EuOAEreverse engineering IoIreward systems AoIIrivalry determinants OuoOoEOrivalry OuOEORobert Miles ABIOAouERockwell AaEIbuRolex AIAERolls-Royce AIEAEroster AuaRover ABoESsalary osales agents IuEUuAiEIsales analysis by customer EIIuEUOIosales analysis by order size oaAAIuEUOIosales analysis by product uAIuEUOIosales analysis by territory CoOoIuEUOIosales analysis IuEUOIosales forcasting IuEUOasales force estimates IuEUEEOAAsales force size IuEUOIeaAsales force IuEUOIesales forecasting IuEUOasales management IuEUUAis ales organization IuEUeOsales performance IuEUiIO/Osales personnel incentives IuEUEEOAosales personnel IuEUEEOsales planning IuEUAsales potential IuEUCAsales promotion IuEUUo/UIusales territory IuEUOCosales trends IuEUCEAsales IuEUisales/price reduction IuEU/UnIAsample design NuEeAsample size Nuosampling eNusampling IaNuAscale efficiency aAAEscaled measures EAyaEscoring models AAAAIscreening of ideas OaENsealed bidding OeSears IuEsecondary sources UbAa/IOEyYsecond-but-better new-product development strategy oOSsOEIIAuAOAOsecurity OEOsegmentation and targeting IOOeAeNOnsegmentation criteria IOesegmentation descriptors EIOaAsegmentation EIOSeiko EOOeEaEcECoOoAuAoOuEuuEIselective demand NOnOeCoselective distribution NOnOIuselective exposure NOnOOselective perception NOnOO/Aiaselective retention NOnOAoself-employed person AAOAoEEself-managing teams OIOUAiIAOself-oriented OIOIoIselling groups IuEUIAOselling proposition IuEUA/IaOeselling IAIu/IuEUservice guarantees bInOservice industry bI nuOservice organization bIneOservice quality bInOEAservice bInserviceability bInAUAserviceability EEOAOservices channels bInCbAservicing products bInuAservicing the account IbInsetting quotas Eishake-out stage Ishared programs/facilities OIiA/Eeshare-growth strategies for followers EaOSsAEYiOoOAOshareholder value EUOshare-maintenance YiOSherman Act, USA AAuuAshopping goods IuNAshort-term memory IAUCOasignal vehicle/carrier AAOOIasimulated test marketing AAaEaEOsingle-factor index OoEOOEysingle-line mass-merchandiser stores OAaIuAOAEoeSKF EoaOaEskimming and early withdrawal AOOeOcAeOAOskimming pricing AOUsleepwalker/contented underachievers AIOIOSs/UEYOAuaAEEslotting allowance OAoIusocial acceptability EcaEOEUOsocial class Ecaasocial objectives EcaAesociocultural environment EcaIAsoft goods CAIOAAsoft technology EiEosole ownership entry strategy 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Thursday, December 5, 2019

Acme Garage

Question: Analyze the current structure of the system used by Acme Garage to maintain the stock, purchase, vendor and transaction details and provide the updated structure with new proposed solution. Answer: Introduction The purpose of this report is to analyze the current structure of the system used by Acme Garage to maintain the stock, purchase, vendor and transaction details and provide the updated structure with new proposed solution. This new solution can help Acme Garage to implement a single point of contact for all kind of transaction instead of using manual books for maintain job details and access database for customer and vendor details. Acme Garage is using Job books to maintain the details for certain job with all parts details that are used in the job with the customer linked to this. Maintaining the historical data of these kind of job books is not easy. Maintaining the excel for stock is not a good idea with orders in a filing cabinet. We have provided the report with the details which are presented below: Business Overview Acme Garage is a car repair company that have 2 major section administrative and mechanics section. Kim is working in office and maintain all order, jobs, customer and stock data in different form i.e. database, excel and manual copies. Bill and ben works as mechanics in the garage and record the job data on paper with the parts used in job and labor charges. Key issues of the current system are as below: Order data and stock data maintained separately in form of excel and paper form so stock mismatch can be happen. Job book always check the part from stock excel so if in a case part is not used it should be back to logistic area and stock should be increased. Customer data maintained in database and before every job it should checked the payment received or not for past services. No integration between job and order Information of stock and information of data would separately maintained in the form of paper and form of an excel so that the mismatch of the stock that would get occurred. The part of the book of the job would check from the excel of the stock so if the part of the case was not used then it would get back to the area of the logistic and it would get raised the stock. Information of the customer should maintained in the database and the job would before each that would checked the received the payment or not from the previous services. Opportunities: The current system is used by Kim who have understanding of computer as she used excel to maintain stock and customer and vendor access database to create, retrieve and update ,delete the data. It is easier to create the application that can use the existing customer and supplier data in backend and create new tables to store rest of data. In this we have provided the present system that will get used by Kim who will have complete understanding the PC as they will get used the excel sheet for maintaining the client and stock and access the vendor the database for accessing for deleting, updating, retrieving and creating. Analysis After analyze the current system it observed that stock management process should be automate and customer and supplier database should be in a single database. Order data also be integrate with this system. Based on the new proposed system below are the ER Diagram, class diagram and DFD Class diagram Below is the class diagram which was created with the help of tables that were used in this project: DFD Below is the updated DFD which was created with the new details of the class diagram and we have provided the relationship also: Data Modelling (ER Diagram) Below is the modeling for the data that is based on the diagram of the ER and we have provided the relationship among both of them: As per the new proposed system I have identified below tables with their primary and foreign keys. Below I have provided all the table names and their data types with the foreign and primary keys: Table Name: Customer Column Name Type Key Customer_ID Varchar (50) Primary key Name Varchar (100) Email Varchar (100) ContactNo Varchar (20) Table Name: Supplier Column Name Type Key Sup_ID Varchar (50) Primary key Name Varchar (100) Address Varchar (200) ContactNo Varchar (20) Table Name: Job Column Name Type Key Job_ID Varchar (50) Primary key Job_Date datetime Part_ID Varchar (50) Foreign Key Table Name: Order Column Name Type Key Order_ID Varchar (50) Primary key Sup_ID Varchar (50) Foreign Key Part_ID Varchar (50) Foreign Key Order_Date datetime Quantity Decimal(5,0) Table Name: Invoice Column Name Type Key Pur_ID Varchar (50) Primary key Sup_ID Varchar (50) Foreign Key Pur_date datetime Quantity Decimal(5,0) Price Decimal(5,2) Table Name: Equipments Column Name Type Key Equipment_ID Varchar (50) Primary key Name Varchar (100) Price Decimal(5,2) Condition Varchar (10) Table Name: Supplier_part Column Name Type Key Sup_ID Varchar (50) Foreign Key Part_ID Varchar (50) Foreign Key Part_Desc Varchar (100) Table Name: Stock Column Name Type Key Stock_ID Varchar (50) Primary key Part_ID Varchar (100) Foreign Key Price Decimal(5,2) Quantity Decimal(5,0) Table Name: JoB_Part Column Name Type Key JOB_Part_ID Varchar (50) Primary key Job_date datetime Part_ID Decimal(5,0) Foreign Key Table Name: payment_cust Column Name Type Key Customer_ID Varchar (50) Primary key Payment_id Varchar (50) Foreign Key Transaction_ID Varchar (50) status Varchar (5) Table Name: Customer_job Column Name Type Key customer_ID Varchar (50) Foreign Key Job_ID Varchar (50) Foreign Key Requirement Specification Acme Garage needs to implement a new system to manage all transactions related to customer, supplier and job. Based on the requirements below are the functional and Non-functional requirements. Programming prerequisites determination sets up the premise for an understanding amongst clients and contractual workers or suppliers (in business sector driven undertakings, these parts might be played by the promoting and advancement divisions) on what the product item is to do and in addition what it is not anticipated that would do. Programming prerequisites particular allows a thorough appraisal of necessities before outline can start and lessens later overhaul. It ought to likewise give a reasonable premise to evaluating item costs, dangers, and calendars Functional Requirements: Most necessities definition concentrates for the most part on practical prerequisites, which are based upon the normal working of the item or framework to be made. Working regularly is compared with item/framework highlights for which you may have a menu or catch decision, for example, recognize a client, select a thing to arrange, and compute the sum due. System should capable to maintain the records of customer, suppliers and jobs It will raise an alert for pending payment in case a customer request for repair. Invoice for repair should be send as soon as job is complete and notification should be provided on regular basis. Low stock alert should be raised automatically and once approved this will share the PO with respective supplier. As soon as supplier deliver the goods stock will be updated and payment will be processed to the supplier. Income tax statement should be populated by fetching the expenses verses income with equipment value with depreciation in mind. Customer invoice will be generated once the job marked as complete. Non-functional Requirements: Nonfunctional necessities allude to an entire slew (I've distinguished more than 30) of qualities including execution levels, security, and the different "ilities, for example, convenience, dependability, and accessibility. Constantly, prerequisites definers get wrapped up in how the item/framework is relied upon to work and dismiss these additional components. New system will integrate with income tax department portal to submit annual returns. Notification can be on or off for respective customer or supplier System can be accessible over internet We should make sure that the system that was build will get available on the internet so that it can use ever. In the above we have provided both the requirements that are non-functional and functional those are used in the system. Proposed Business Solution The proposed business solution have captured the information of customer, supplier and JOB. The new system is designed in such a way that it would be able to cater below functions from UI. Below we have provided the details of the UI that can be used for the solution of the proposed business and also the reports that are used in the UI so that we will have all the details at one place. Details of UI: Below are the details which are used in the UI Customer: This UI should capable to add/update or delete the new and existing customer. Supplier: This UI should capable to add/update or delete the new and existing supplier. Part: This UI should capable to add/update or delete the new and existing part and their mapping with a job. Job: This UI should capable to add/update or delete the new and existing job details. Customer Payment: This UI should be able to process customer payment record and update the data in database and set notification for pending payments. Order: This UI should capable to add/update or delete the new and existing Orders. Invoice: This UI provides to generate Invoice based on the job data and previous payment history. Equipment: This UI should capable to add/update or delete the new and existing assets. Reports: Below are the reports that are used in the details of the project. Customer Details: This reports displays the details of certain or all customers Invoice for Customer: This is invoice details for individual customer within a date range. Order: All orders processes or order by supplier can be generated with the new system. Invoice for Supplier: This shows the invoice raised by supplier or suppliers for a specific date range. Job Details: This can be sued to get particular job details or can be have multiple jobs for a customer or jobs in a day or in a date range. Income tax statements: This can be populated all expenses verses income statement and fetch this information to further to income tax. Inventory: This report shows the current or historical data of inventory of products. Project Feasibility The new system required some cost to be implement below is the cost calculations Total time required to implement is about 500 hours at a rate of 120$ so final cost will be 60000$. Project is viable as the cost can be recovered within a years time so that the project will delivered successful. Here, we have explained the feasibility and also the cost and time that are needed for the execution of the project. By looking at that we will have all the details which will used in the project. Implementation This project can be implemented in 2 modes Intranet: In this solution application can be hosted with the Company premises and can only be access from office network only. Internet: This is the solution which is very popular these days.in this solution project will be hosed on a remote server and can be accessed from anywhere in the world with the help on internet. I choose to prefer 2nd option to implement the solution so that KIM can access the system from anywhere and also customer and suppliers can also be access the system and setting the data and making and receiving the payment from online system. We have described about both the 2 modes in the above which can be used in the project. Maintenance Further maintenance is required for the above proposed solution as this system runs over internet so below could be the maintenance requirements Hosting should be renewed every year or should be purchased as bulk for 5 or 10 years Data should be backed up from remote location to local machine so that application performance should be better and secure. Application should be reviewed annually so that if any change in data can be captured with implementing new requirements. Conclusions Acme is using manual data entry in excels and paper work with some data in database so chances of mistakes can be higher and duplicating the data is another major concerns. This new system help them in getting the correct and real time view of stock and help them in generating more revenue and interacting with suppliers and customer on daily basis. So, here we have provided the revised DFD and all the updated tables with their primary keys and types of data so that we can distinguish between older and new version.